Rochelle is an entrepreneur and educator at heart. She has successfully launched her own online marketplace and is a clinical faculty member at Loyola Marymount University, where she teaches entrepreneurs how to scale their businesses. Rochelle specializes in global brand marketing across entertainment, retail and technology sectors. She has proven experience working with brands such as Activision (Franchise: Call of Duty), Quiksilver (Brands: DC Shoes, Quiksilver, Roxy), Apple (Product: iPhone) and Visa. She is globally recognized for her record-breaking brand and product launches where she won media plan of the year and a Grand Effie for Call of Duty’s Black Ops 2 and MW3 product launches, which at that time were the biggest entertainment properties of all time and generated $1 billion in 15 days. She has successfully led all global planning and execution of marketing activation initiatives in over 175 markets around the world. She eventually left corporate America to run her own marketing and business strategy consultancy, The Dialectic Compound, aiding start-ups with their growth strategy and execution. She felt that new ventures deserved an opportunity to succeed regardless of the fact that they were lacking resources.
As an active member of The Council for Women of Boston College, Rochelle is dedicated to furthering the role of women as leaders and active participants in the business community. She is also passionate about the environment and serves as a Board Member for 1% for the Planet, focusing on building, supporting and activating an alliance of businesses financially committed to creating a healthy planet. Through her community support, Rochelle has advised many start-ups, such as Neat Capital, Blue Fever, Vagenie, and Make in LA Accelerator. She completed her undergraduate studies at Boston College in Chestnut Hill, MA and graduated with her MBA from UC Berkeley, Haas School of Business in Berkeley, CA.
Why do you like working with our clients?
I love helping our clients look at their businesses in new and different ways because the world of business is not ‘one size fits all’. Our clients are dynamic and ever-changing, so their consultants should be too. I enjoy being their partner and trusted resource to help them continually one-up themselves. I am a growth focused, transformational leader that strives to leave our world better than the way that I found it.
What are some fun facts about you?
- I love fashion and founded and own an e-commerce company in the fashion space, Optimist Made. But, shhhh, I hate shopping!
- My mom was born in Jamaica and I love Jamaican cuisine.
- I am the youngest of 4 and the only girl!
- My parents never let me have a dog as a child. Since I left their household, I have already been the mother of 3 pups!