Ana is a dynamic and passionate global leader who has led the development and transformation of digital and mobile ecosystems across Latin America and the Asia-Pacific region. During her nearly a decade-long tenure at Google in Latin America, Ana collaborated closely with major multinational media groups and their blue-chip clients, facilitating their digital transformation endeavors.

As a YouTube evangelist, Ana played a pivotal role in unveiling critical insights into how digital video shapes contemporary culture and society. She also supported brands in embarking on this transformative journey alongside their audiences.

Ana has also spearheaded leadership initiatives aimed at addressing gender disparity in the workplace and empowering underrepresented groups. Programs she led include #womenwilllead, #IamRemarkable, and #Xpand, impacting over 2,000 individuals.

In Australia, Ana's responsibilities extended beyond sales to encompass leading product development for transactional websites and mobile apps at former Fairfax Media Group, where she played a pivotal role in tripling the business during her tenure. 

Ana holds a Bachelor's degree in Social Communications & Advertising with a Marketing major from ESPM, São Paulo, Brazil, and a Master's degree in Commerce from the University of New South Wales in Sydney, Australia. Additionally, she has earned certifications from Harvard Business School and Kellogg School of Management in Value Creation, Negotiations, and Consultative Selling.

Today, Ana's purpose is to help advance the industry through education while sparking a sense of urgency that will drive action.

What do you like about working with our clients? 

When I was little, I had an open cupboard full of dolls. I meticulously positioned each of them so they could all see my blackboard on the other side of the room. Every day, I would spend hours teaching them something and facilitating imaginary workshops.

This love of teaching and learning has continued into my work today.  I love interacting with bright, talented people from all over the world! As we share our knowledge and learn from each other, our understanding continues to grow.

As Alvin Toffler said: "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." 

What are some fun facts about you?

• I tied the knot in Las Vegas after attending a Sales Conference, with Elvis officiating the ceremony.
• One of my most challenging yet proudest professional experiences was speaking at a #womenwilllead conference for 1,500 women in Medellín, despite Spanish not being my first language.
• My lifelong dream of being a ballerina came true when I performed as a gypsy in 'Dom Quixote' at a well-known theater in São Paulo. It was priceless to see the radiant and awestruck faces of my two daughters in the audience.

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